Working together.

Start with one question

There's usually one question whose answer would change what you do next. Whether the buyer is who you think it is. What they'd actually pay. Whether the thing you're about to fund has a market underneath it.

A first engagement answers that one. Four to six weeks of conversations and observations with the people who would actually buy it, and then the part that matters: what it means, what to change, and who does what next.

 
 

How the work goes

I work with venture funds and the companies they support to understand who buys, why, and what would change their mind. Together we:

  1. Discover: Uncover what really drives your customers—through research, interviews, and data-driven insights.

  2. Prioritize: Focus your energy on solving the right problem for the right audience at the right time.

  3. Align: Bring your team together around a clear mission and actionable next steps.

 
 
 

What to Expect When We Work Together

I'm not here to hand you a report and disappear. People tend to describe me as an extra brain on the team for a while. In the room, asking the awkward questions, there when the decision gets made.

Here’s how our collaboration could look:

  1. Kickoff Workshop: We start with a deep dive into your business goals and challenges.

  2. Customer Research: I’ll develop and execute a plan to dig into the details, uncovering your customers’ pain points, desires, and priorities.

  3. Problem Prioritization: Together, we map out which problems to tackle first.

  4. Roadmap: You leave with a plan and a team aligned to execute it. I can stay on for that part too.

 
 

What Comes of It

Companies and funds I’ve worked with have:

  • Reached aggressive product milestones to secure funding and quickly scale

  • Designed product solutions and messaging that addressed customers’ biggest pain points

  • Aligned teams around a shared vision, speeding up decision-making

  • Prioritized the roadmap around what matters, saving time and better allocating resources

  • Grew sales by 20% in a declining market

  • Exceeded funding goal by 300%

 
 
 

I take on a small number of focused engagements at a time.

If you're weighing an investment, or about to make a decision that depends on what customers will actually do, let's talk.