Selected work.
IMBA Women’s Uprising, Bentonville, AR
About Amanda
I bring the customer to the table where strategic decisions are being made. I've co-founded two companies and spent nearly a decade at Trek in product. More about me here.
Each career stop highlights my process of uncovering user needs, validating market opportunities, and delivering innovative products.
Fixle, Inc.
Streamlining Home Management with Fixle
As Co-Founder and Chief Customer Officer, I led the creation of a home management platform that scaled to 1,500+ active users and integrated a proprietary database of 150,000+ appliances. Through strategic digital marketing and grassroots efforts, we reached critical milestones that secured funding and established Fixle as a trusted solution for property managers.
“It’s very rare to find a person so hardworking and also as adaptable and empathetic as Amanda”
American Family Insurance Startup Studio
Launching Industry-Changing Ventures
Within this corporate backed startup studio, I co-founded the first venture to hit key funding milestones from ideation through launch. I developed a go-to-market plan based on in-depth research, designed the first AI-driven claims processing system, and drove key decisions that shaped successful MVP launches in insurtech and fintech sectors.
Trek Bicycle Corporation
Creating Meaningful Change in a Competitive Market
By launching the Women’s Advocate Program, I grew sales by 20% in a declining market and opened doors for women in cycling. My work in product development and market strategy helped Trek maintain a 32% market share and established new standards for community-driven product launches.
Lithia Effect, LLC
Consulting Across Industries to Deliver Results
As a consultant, I’ve reimagined user journeys for early-stage startups and corporate teams, led workshops for strategic growth, and helped clients exceed funding goals by 300%. My user-centered approach consistently translates ideas into measurable business success.
“Amanda fundamentally helped us create the business we wanted to run in the way we wanted to run it. One that is rewarding and sustainable for owners, our staff, and our customers.”
Keynote Speaker & Innovation Advocate
I’ve spoken at events like Forward Fest, NICA National Conference, IMBA Uprising, and Trek World, sharing insights on design thinking, market strategy, and building inclusive communities.