I partner with teams to deeply understand customer needs that uncover opportunities, de-risk decisions, and deliver market-driven solutions that scale.
About Amanda
As a Product Leader, Co-Founder, and Early-Stage Venture Expert, I’ve led teams to build innovative solutions that respond to market needs and deliver measurable results. With over 15 years of experience spanning insurtech, fintech, proptech, and more, I specialize in product strategy, UX design, and user-centered research. My leadership has driven the successful launch of multiple lines of business, startup ventures, and created scalable frameworks for long-term growth.
Key Skills:
Product Strategy and Execution
Leadership and Team Management
User-Centered Research & Design
Navigating Complex Change and Ambiguity Tolerance
At a Glance: Turning Ideas Into Impact
Each career stop highlights my process of uncovering user needs, validating market opportunities, and delivering innovative products.
Fixle, Inc. (2022–2024)
Streamlining Home Management with Fixle
As Co-Founder and Chief Customer Officer, I led the creation of a home management platform that scaled to 1,500+ active users and integrated a proprietary database of 150,000+ appliances. Through strategic digital marketing and grassroots efforts, we reached critical milestones that secured funding and established Fixle as a trusted solution for property managers.
“It’s very rare to find a person so hardworking and also as adaptable and empathetic as Amanda”
American Family Insurance Startup Studio (2018–2023)
Launching Industry-Changing Ventures
Within this corporate backed startup studio, I co-founded the first venture to hit key funding milestones from ideation through launch. I developed a go-to-market plan based on in-depth research, designed the first AI-driven claims processing system, and drove key decisions that shaped successful MVP launches in insurtech and fintech sectors.
Trek Bicycle Corporation (2008–2017)
Creating Meaningful Change in a Competitive Market
By launching the Women’s Advocate Program, I grew sales by 20% in a declining market and opened doors for women in cycling. My work in product development and market strategy helped Trek maintain a 32% market share and established new standards for community-driven product launches.
Lithia Effect, LLC (2017–Present)
Consulting Across Industries to Deliver Results
As a consultant, I’ve reimagined user journeys for early-stage startups and corporate teams, led workshops for strategic growth, and helped clients exceed funding goals by 300%. My user-centered approach consistently translates ideas into measurable business success.
“Amanda fundamentally helped us create the business we wanted to run in the way we wanted to run it. One that is rewarding and sustainable for owners, our staff, and our customers.”
Keynote Speaker & Innovation Advocate
I’ve spoken at events like Forward Festival, NICA National Conference, IMBA Uprising, and Trek World, sharing insights on design thinking, market strategy, and building inclusive communities.