women's mountain biking
How did IMBA light a fire under 140 women to grow mountain biking in their communities?
They invitated women to ride, build, learn, engage and set their intention to become responsible and involved mountain bikers.
How do 60 women to fall in love with your brand?
Find change makers and action takers and bring them together for one increible 3-day brand experience.
How do bike shops become welcoming and friendly?
Employ passionate and knowledgeable leaders to connect, inspire, and educate women in their community.
How do you know what women want in a product?
Create a culture of listeners who go out, observe, and experience the user's needs first hand.
How do you grow sales to markets outside your brand's core following?
Hire a team of diverse leaders and decision makers who observe and listen.