The Fun Work...

 

Creating purpose-based branding and brand strategies that lift underserved or often ignored markets.

 
 
 
 

women's mountain biking

How did IMBA light a fire under 140 women to grow mountain biking in their communities?

They invitated women to ride, build, learn, engage and set their intention to become responsible and involved mountain bikers. 

 
 
 
 
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experiential marketing

How do 60 women to fall in love with your brand?

Find change makers and action takers and bring them together for one increible 3-day brand experience. 

 
 
 
 
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brand engagement

How do bike shops become welcoming and friendly? 

Employ passionate and knowledgeable leaders to connect, inspire, and educate women in their community.

 
 
 
 
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Consumer Research

How do you know what women want in a product? 

Create a culture of listeners who go out, observe, and experience the user's needs first hand. 

 
 
 
 
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leadership training

How do you grow sales to markets outside your brand's core following? 

Hire a team of diverse leaders and decision makers who observe and listen.

 
 
 
 
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